Websites that have been adapted for easy viewing and navigation on a smart phone provide anytime–anyplace access to consumers with information about your company, products and services.
Imagine a consumer seeing a print ad for your product while sitting at a coffee shop. All they need to do is type in your web address (or scan your included QR code) and your mobile site instantly delivers the information they seek.
How quickly can they find the info they are looking for from a mobile phone? Do you have a mobile-friendly site ready for them?
In order to create a useful mobile site, you must understand what your customers want to do or what information they need WHILE ON THE MOVE. Selecting the right ‘action’ items and presenting them effectively on a small screen is critical to being ‘in the pocket’ of your current and potential customer.