At the heart of it all, is great graphic design. Hierarchy. Rule of Thirds. The power of great typography. Simple, powerful messages. Cutting through the graphic design “noise” all around us.
We’ve been at this for years. Before computers. Messy paste-up, wax and stats cameras. Transfer type. A MacIntosh SE.
Even as computers make the job easier, there is still no “create” button on the keyboard. That takes a certain kind of juice. The eyes and ears take in everything that surrounds us and the creative process begins. A bubbling, burbling mess in the brain. Suddenly, and usually in the shower or while driving, solid ideas begin to emerge from the primordial soup. Sketches, more ideas, more ruminating. Until finally the solution arrives.
This is what we do. Every single day.