PSFK, a website based around design and innovation, has released a report outlining three macro themes in regards to the future of retail.

Trend #1 – Online Expectations, Offline Experience. When heading into a retail environment the new age retail shopper wants the convenience of online shopping combined with personal recognition and service that comes with brick and mortar stores.

Trend #2 – Shopper Know-How. Retailers are now using mobile technology along with such things as QR codes and mobile sites to increase their customer’s purchasing experience. This instant access to information is allowing a new spin on comparison shopping, retailers are responding to this with new promotions and increased information to their client base.

Trend #3 – Redefined Retail Cartography. As technology continues to fuse with the traditional market place, retailers are beginning to rethink the layout of stores. Companies are now trying to recreate an engaging customer experience at every phase of the purchasing decision.  Increased interaction through the shopping process is designed to speed up the decision-making, and drive customers towards purchase.

For the full Future of Retail report visit: www.psfk.com/future-of-retail