In the age of technology nothing stays static for long, it is imperative for businesses to adapt to the ever changing consumer. The latest wave of “smart” technology allows consumers to be at the very forefront of product information. By December of 2011 50% of Americans will be using Smart Phones instead of traditional Feature phone. This shift is creating an increasingly important segment of consumers that can be tapped into. Using a scanning application on Smart Phones consumers can be reached by using QR codes which can increase business traffic.

QR codes can hold information that direct Smart Phone users to company websites or other avenues to gather information about products and services. This is an additional way to increase website traffic, band awareness and SEO rankings.  Another important benefit of attributing Quick Read codes to your business is the fact that a business can track who accesses their information through these codes. This is a cost effective way to gain knowledge about who is interested in the products and services associated with a particular firm. Although QR codes are not necessarily new technology they are being used in a new innovative way to grab attention of new and existing customers.